Brands including Adidas, Budweiser, Beats By Dre, Visa and Lufthansa have taken to social media to celebrate Germany's 1-0 victory over Argentina in last night's enthralling World Cup final.
Adidas is particularly delighted with the events – it is the shirt provider for both Germany and Argentina, while its ambassadors Lionel Messi and James Rodríguez won the Golden Ball and Golden Boot prizes respectively.